Common triggers
Privacy policy URL is missing, broken, too generic, or inconsistent with app behavior.
Permission prompts do not explain why data access is needed.
App Privacy declarations do not match actual data collection.
Guideline explainers
Guideline 5.1.1
Privacy: align data use, policies, prompts, and declarations
Privacy rejections often happen when the app, permission prompts, privacy policy, and App Store privacy disclosures do not tell the same story.
Developers rejected for privacy policy, data collection, permission, or disclosure issues. Guideline 5.1.1
Fix checklist
Verify the privacy policy URL loads publicly and describes relevant data use.
Rewrite permission purpose strings to explain clear user benefit.
Compare app features, SDKs, analytics, and App Privacy declarations for consistency.
Reviewer reply angle
List the policy or declaration updates made and where Apple can verify them.
If the app does not collect the data Apple flagged, explain the permission or SDK behavior clearly.
Next step
Check privacy review risk
AcceptMyApp can compare privacy pages, permissions, and metadata for App Review consistency.
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