Guideline 2.5.14
Guideline 2.5.14 is an App Review performance rule about recording consent. For iOS developers, the practical risk is usually not the guideline number itself; it is whether the submitted build, product page, screenshots, policies, and review notes make compliance easy for Apple to verify. Use this explainer to turn the rule into a pre-submission checklist, a resubmission fix plan, and a concise reviewer reply for privacy and data use.
Guideline 2.5.14 sits in Apple's Performance section and is most relevant to privacy and data use.
This page summarizes the review risk in practical terms and links to the official Apple source for the exact rule text.
Apple will compare app behavior, permission prompts, privacy policy language, and App Privacy disclosures.
Apple will compare app behavior, permission prompts, privacy policy language, and App Privacy disclosures.
Sensitive data access needs a clear user benefit and accurate disclosure.
Privacy expectations are stricter for kids, health, location, and account-related features.
The privacy policy is missing, unreachable, generic, or inconsistent with app behavior.
Permission purpose strings do not explain why access is needed.
Metadata or screenshots describe data use differently from the privacy disclosures.
Verify that the privacy policy URL loads publicly and describes relevant data practices.
Rewrite permission purpose strings around concrete user value.
Check SDKs, analytics, account flows, and App Privacy declarations for consistency.
If Apple cited Guideline 2.5.14, reply with the exact change you made and where the reviewer can verify it.
If you believe the app already complies, provide concise evidence, navigation steps, and any supporting documentation instead of a generic appeal.
Keep the tone factual and cooperative. Avoid promising approval or arguing beyond what the submitted build and metadata can prove.
Next step
AcceptMyApp can compare your metadata, screenshots, privacy pages, app context, and rejection text against Apple guideline risks before you resubmit.
Get startedRelated resources
Guideline 2.1
Understand App Store Guideline 2.1, why Apple asks for more information, and how to prepare reviewer notes, demo accounts, and test steps.
Guideline 2.3
Learn how App Store Guideline 2.3 applies to app names, descriptions, screenshots, previews, keywords, claims, and reviewer-facing metadata.
Rejection guide
Got an App Store Guideline 2.1 Information Needed rejection? Learn what Apple needs and how to reply with clear test instructions.