Guideline explainers

In-App Purchase rules for digital goods

Guideline 3.1.1 is one of the highest-risk business guidelines for apps selling digital features, content, credits, subscriptions, or access inside an iOS app.

Developers building paid features, credits, content unlocks, or digital services. Guideline 3.1.1

Common triggers

The app sells digital content or features with an external payment method.

IAP products exist in App Store Connect but are hidden, inaccessible, or not connected to the build.

Metadata describes purchases that reviewers cannot find in the app.

Fix checklist

Use Apple's in-app purchase system where required for digital goods.

Make purchases discoverable during review and document the path in review notes.

Remove unused IAP products from App Store Connect if they are not part of this release.

Reviewer reply angle

Give Apple exact steps to locate each product and explain whether the purchase unlocks digital or physical goods.

If you removed external payment language, say exactly where it was removed.

Check your IAP setup

Generate a review-safe IAP checklist and reviewer notes before resubmission.

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