What to inspect
Review each screenshot for actual in-app UI, unsupported claims, competitor references, personal data, and outdated screens.
Compare the description, subtitle, keywords, and screenshots against the current build.
Rejection guides
Rejection guide
Screenshots or metadata rejected: align the product page with the app
Screenshot and metadata rejections are often about mismatch. Apple expects the App Store product page to show what the submitted app really does.
Developers whose screenshots, app previews, description, keywords, or claims were rejected. Guideline 2.3 Guideline 2.3.3 Guideline 2.3.7 Guideline 2.3.8 Guideline 2.3.9
Safer reply structure
List the screenshots and metadata fields changed.
If the app functionality was already present, explain where Apple can find it.
Next step
Check screenshots and metadata
Upload screenshots and generate safer App Store metadata before resubmitting.
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